SEO by Design’s content marketing service is made up of critical components such as content strategy, creation, distribution, and analytics.
Content strategy is a fundamental component in content marketing. Your website’s performance, existing content, distribution channels, key performance indicators, and target audience are all being studied so that the company can find opportunities.
Content creation primarily involves developing high-quality and informative content consisting of articles, infographics, newsletters, videos, and white papers, amongst others.
The distribution component is where the dissemination of content comes into play. Content is being distributed through major search engines, directories, publishers, related social media channels, and relevant influencers across desktop computers and mobile phones.
Analytics mostly involves periodic reporting or, specifically, the measurement of overall campaign performance based on business goals and objectives as well as established key performance indicators.